A paper tissue, also known as facial tissue, is a type of soft and absorbent disposable paper that can be used for wiping the face. It can also be used to maintain a clean and hygienic environment. Applications such as cleaning surfaces, wiping hands, covering the mouth and nose when coughing or sneezing help prevent the spread of germs and maintain a healthy living or working space.

Non-woven textiles are used in agriculture for decades as they can help increase soil temperature and conserve water. In Europe, non-woven textiles were even used to keep vegetables warm during early harvesting in order to protect them from insects and enable faster harvesting. Nowadays, these textiles have a wider range of applications such as forestry, landscaping, and women's personal care products.
They have specific functions like liquid absorption and release, flexibility, tension, softness, strength, washability, cushioning, filtration, bacterial barrier, and sterility. These functions make non-woven cotton fibers ideal for a variety of products such as diapers, baby wipes, women's sanitary pads, and adult incontinence products.
Unlike synthetic fibers, these fibers are washable and compostable, environmentally friendly, and have been used for thousands of years. For brands looking to differentiate their products from competitors, cotton fibers are crucial as they are naturally hypoallergenic and provide consumers with a greater sense of comfort.

Millions of girls, women, and adolescents around the world experience menstruation. Menstruation is a natural biological process and a sign of reproductive health, however, in many countries, it remains a taboo subject and a red line not to be crossed. May 28 (7th of Khordad) is designated as "World Menstrual Hygiene Day" by the WASH UNITED organization based in Berlin, Germany. The day aims to educate about menstrual hygiene and understanding the menstrual cycle so that everyone can easily discuss the challenges faced by women, girls, and others with menstrual cycles. Managing menstruation involves meeting various needs such as following hygiene practices, access to clean water, and sanitation services.